M03 Improving Customer Value Through Innovation

This session explores methods used by innovative companies to design and prototype product and service offerings.

Participants will have an opportunity assess ways to deliver customer value, assess risk and design micro-experiments to test innovation strategies prior to full launch.

This session is ideal for MBEs seeking to spur innovation in old-line firms as well as cutting edge technology firms.

Michael P. Verchot
Director
Consulting and Business Development Center
University of Washington

Angela D. Henderson
Senior Manager and Head, Supplier Diversity Development
Ford Motor Company

Dr. Karmetria Dunham Burton
Director Global Supplier Diversity and Sustainability
Delta Air Lines